Engl. "Search Term Suggestion Tool". Bezeichnet Datenbanken, die es ermöglichen, die von Suchmaschinen-Benutzern tatsächlich verwendeten Suchbegriffe zu ermitteln. Der Optimierer wird bestrebt sein, für alle populären Suchbegriffe und Begriffskombinationen, die das Thema seiner Website betreffen, eine optimierte Webseite zu erstellen. Im Extrem werden Keyword-Tools dazu verwendet, Doorway Pages in unerfreulich hoher Zahl zu generieren. Neben kommerziellen Datenbanken bieten auch zahlreiche Suchmaschinen ein eigenes Keyword-Tool an, wie z.B. Overture, Google und Espotting. Overture gibt auch an, wie häufig nach einem Begriff im vergangenen Monat gesucht wurde.

SEO Wörterbuch. 2004.

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